Plain Packaging: A threat to the intellectual property rights system

Plain Packaging: A threat to the intellectual property rights system




MyChoice Australia recently put together a report for the International Property Rights Index on the impact of plain packaging in Australia. You can read the entire report HERE, but here is the conclusion, and a sharp warning to other industry groups: It is clear that plain packaging has failed to achieve its intended outcomes, with incidence of smoking reversing its long term decline, particularly amongst women and children. Plain packaging grossly misunderstands the role of branding: while it relevant to differentiating between competing brands, it has minimal impact on smoking…